Team McNabb: Building a Personal Brand

This sent to me by Josiah Castro about a WaPo article a few weeks ago.  McNabb is always relevant in DC but particularly relevant to our conversation last night.  Great insights on McNabb: The Brand and how he is positioning himself in a business to business strategy as McNabb: The Tactic.  Enjoy...

When we think of a “brand,” companies such as Nike, Gatorade, BMW come to mind. We really don’t think about our personal brand. I have been told for the past year that I should be developing my personal brand and be conscious of it, but have never really thought of my brand as a business until now. 

In a recent article in the Washington Post, new Redskins QB Donavan McNabb was discussed, not in the sports section, but in the business section. The article talked about “Team McNabb” and how as soon as McNabb was signed by the Redskins his team off the field started working on aligning him with predominate businesses inside the beltway. 

No stranger to endorsements, McNabb is looking to expand his reach and be a visible member of his new city. "Playing in the nation's capital gives Donovan access to a vibrant business community, a very committed philanthropic community, as well as the opportunity to work with the White House," Chicago-based attorney Andrew Stroth said in the article. Stroth serves as a business adviser on Team McNabb. 

Reading the article made me think more about my brand and how I hope to someday be able to leverage it in my career. If you have not read the article I highly recommend it (www.washingtonpost.com/wp-dyn/content/article/2010/09/10/AR2010091003667.html) it is a great example of a brand that we don’t typically think of.